Hoe Heng Biscuits Confectionery Factory Sdn. Bhd. was established in Muar back in the year of 1964. We started as a family business with the vision to manufacture the best quality biscuits in our town. At the early stage, our manufacturing process only includes some workers and a minimum set of manufacturing facilities to provide quality biscuits to our customers.
In 1980, we expanded and shifted to the current location to accommodate the higher demand from our customers throughout the country. Thus, our company innovates with the latest technologies and facilities to produce higher quality biscuits.
Product Information & Markets
Our biscuits come in a variety of flavours, such as pineapple, strawberry, chocolate, and others. Other than that, we specialize in producing festive cookies (kuih raya). We receive orders for Chinese New Year, Hari Raya Aidilfitri and Christmas. Additionally, we export our biscuits to overseas countries other than Malaysia and our company also provides for growing OEM requests.
Our company was proudly accredited with a certificate of Halal by JAKIM and MESTI certification by the Ministry of Health Malaysia to assure food safety, hygiene, and quality.
"Our Quality Food And Delicious Biscuits"